At Fraser Cove Shopping Centre, shopping feels like a day by the beach. Palm trees, fresh air, and a relaxing atmosphere make it the perfect place to get things done or take it slow. Right in the heart of Tauranga, you’ll find everything from fashion and food to beauty and everyday essentials. It’s convenient, it’s welcoming, and it’s all in one easy place.

Find Everything You Need!

Easy to Access

Enjoy the best of shopping at Fraser Cove – featuring leading brands, unique finds, and the ease of convenient access and parking.

Beat the retail rush with 1,200 free carparks and hassle-free access. We’re only a 10-minute drive from the CBD, so you’re never too far away! With excellent transport links, including easy motorway access, Baybus OnDemand, and nearby bus stops, it’s highly accessible to local communities.

Satisfying Shoppers for 20+ Years

Since opening in 2002, Fraser Cove has grown from a 9000sm retail space into Tauranga’s vibrant open-air community hub. Anchored by trusted retailers like The Warehouse, Woolworths, and Repco, it has evolved alongside the city – constantly adapting to meet local needs and becoming a place where families and friends come together to shop, relax, connect, and celebrate community.

Then

Now

Fraser Cove Shopping Centre: 2008
Fraser Cove Shopping Centre: 2025

Flavour Awaits

World’s End Bar & Restaurant

House Of Spice

Chinatown

Gather the family and settle in for a delicious meal at Fraser Cove. Enjoy a flavour-packed feast with international flair from House of Spice and Chinatown, or keep it classic with a laid-back pub meal at World’s End Bar & Restaurant. Easy, tasty, and no dishes to do.

Quick Bites

Wafflicious

Burger King

St Pierre’s Sushi

Fraser Cove knows how to do quick bites right! Whether it’s a sugar hit from Wafflicious to keep the kids smiling, a Sushi of the Day from St Pierre’s that’s fresh and fuss-free, or your go-to Burger King combo – there’s something to satisfy every craving, fast.

Hungry yet? Dive into more tasty options below.

Grocery

Woolworths

Reduced To Clear

DH Tauranga

Fraser Cove makes the weekly shop feel like less of a chore. From trusted staples at Woolworths to discount finds at Reduced to Clear and hard-to-find Asian ingredients at DH Tauranga – you’ll find more, for less!

Wellbeing

Prioritising your wellbeing is easy at Fraser Cove, with everything you need to support a healthy lifestyle in one place!

Whether you’re hitting the gym at CityFitness, exploring the outdoors with a new ride from Evo Cycles, or shopping for essential wellness products at Chemist Warehouse, everything you need to stay healthy and energised is right here.

Home

From floor to furniture, Fraser Cove has your home sorted. Choose from quality pieces at Big Save and Furniture Now, browse the latest flooring options at Choices Flooring, and make cleaning a breeze with expert servicing from VacDirect.

Fashion

Fraser Cove makes shopping for the whole family a breeze. Whether you’re after the latest looks from North Beach, everyday comfort from Postie, or something special for the little ones at Babycity, you’ll find it all here.

Pampering

When it’s time to take a breather, Fraser Cove has just what you need. Step into Salon One or the Sharing Shed for a quick refresh, or slow things down with a little time out at Majestic Nails & Beauty. A moment for yourself – no fuss, all care.


Ready to Shop?

Explore the great range of stores waiting for you at Fraser Cove Shopping Centre!

Big Bake Bakery logo

Blog

Convenient Shopping at Fraser Cove

Skip the queues with 1,200 free carparks and hassle-free access!

Now Open: Furniture Now!

Furniture Now is now open at Fraser Cove, bringing Tauranga locals New Zealand’s best value in quality furniture.

Discover the Flavours of India at PK Streetfood

Bringing the bold and vibrant flavours of Indian street cuisine to the heart of Tauranga.

Wafflicious – NOW OPEN!

Satisfy your sweet tooth at Wafflicious – NOW OPEN in Fraser Cove!

Mobile Library Visits Fraser Cove!

The Mobile Library will continue to stop at Fraser Cove! Check out the upcoming dates!

Woolworths 15-Minute Sesame Chicken Recipe

Looking for a hassle-free meal? Give Woolworth's 15-Minute Sesame Chicken a go!

Subways New Refresh!

Be sure to pop into Subway for your next lunch stop and see their fresh new look!

Woolworths Bread Bunnies!

Perfect recipe to cook with the Kids these School Holidays!

I-MED Radiology- NOW OPEN!

I-MED Radiology Network is NOW OPEN in Fraser Cove Shopping Centre.

Woolworths Speedy Tomato, Chicken & Olive Pasta Recipe

Give Woolworths' Speedy Tomato, Chicken & Olive Pasta a whirl for a fast and tasty family dinner fix!